How Great Product Photography Helps Your Ecommerce Store
Whether you are just starting an ecommerce store or are a veteran of the industry, you know that product photos are a must when it comes to selling anything online. Shoppers who cannot examine an object physically want as much information as they can get about the item they are considering buying, and being able to view it is one of the easiest ways to gather the information they need. But business owners who settle for simple snapshots of their products will not experience the best conversion rates. For that reason, it is important to invest in product photos to ensure that your business is putting its best foot forward.
Why are high-quality product images important?
1.) They’re the first thing your shoppers see.
Product photos capture attention. Shoppers want to ensure that the product they are considering matches their expectations, whether they’re looking for specific colors, sizes, styles, or other qualities that make or break their opinion of the product. People make visual judgements quickly, so providing a great first impression will only help your case.
2.) They help customers better understand your products.
Modern online shopping experiences are all about convenience. One thing this experience lacks is the opportunity for customers to physically handle a product they’re interested in. High quality product photos from multiple angles help fill this gap by providing customers with the information they need. And when customers can easily access the information they want, they’re much more likely to come back for more.
3.) They boost your brand.
Good product photos act as brand ambassadors by telegraphing your brand and style in a simple, efficient, and effective way. Whether your brand is contemporary, kitschy, or anything in between, your product photos strengthen your brand and make it even more recognizable. Plus, high-quality product images are known to build customer trust in both your products and your company.
4.) They give you a competitive edge.
Online shoppers are inundated with options—product styles, price ranges, ratings and reviews, and so much more. You should always assume that your customers will check your competitors’ products before making a final purchase decision. Because of this, it’s imperative that your product photos are enticing and convey your products in as appealing a light as possible to capture the sale quickly.
5.) They lead to increased sales and fewer returns (when done right).
Your ROI from high-quality product photos is maximized when complimented by useful and unique product copy. The closer a customer gets to making a purchase decision, the more information they want about a product—especially at higher price points. Useful product information both entices customers to buy and increases trust in your brand. Additionally, the more unique your product copy, the better your chances of getting found in search. All of this makes for a more informed buying experience, and this experience yields fewer returns.
Article written by Elisabeth Newell for 500px.com.