Building Brand Reputation: How to Do it Right
Brand reputation is the most valuable marketing asset a company can cultivate. As a result, it is how your brand is perceived by customers and the general public.
Building brand reputation can mean capturing a greater market share, driving sales, and opportunities for expansion. Conversely, failing to manage brand reputation can lead to unwarranted poor reviews and marketing losses.
Elements of Brand Reputation
Your reputation has threads of trust, communication, standards, values, and relationships built into it.
In fact, a company with a great product and customer service can still get a negative brand reputation if their social media and online presence is not managed right.
Here are 8 tips to build your brand reputation the right way:
1.) Connect with Customers
There are a variety of ways to connect directly with clients. These include:
- Connect through social media. Instagram, Facebook, Tiktok, and Snapchat all reach a different demographic. Create a friendly online persona that conveys brand value.
- Send out surveys. Honest feedback is extremely valuable to drive growth.
- Talking to clients. Be open to contact and ready to help answer their questions.
- Utilize mystery shoppers to provide feedback on in-store experiences.
2.) Address Criticism
With social media, brands have more opportunities than ever to interact with customers. It is not only about crafting the image and message you want to convey, it is also an opportunity to show value by addressing criticism.
When your company receives negative feedback, addressing it is one of the most effective tools to building brand reputation.
Apologize for any part the company had in the problems and try to make it right. Offer a new product, a replacement, or a voucher for the customer. Be generous and kind. Then, take that feedback or criticism and use it to make your product and company better.
Article written by Kenneth Guyer for SocialMedia.biz.