How To Apply Brand Consistency Into Your Website Design

It is not possible for a brand to exist fully offline in today‘s era of the 21st century. Yes, a business can operate offline like a restaurant or a grocery store, but even these categories of commerce need an online venue such as a website. Why? Because if you’re not online then people searching for companies which operate in your area, E.G., website design, will enter keywords relevant to your business on search engines. For example, brand identity design Dubai. So, if you don’t have a website, social media page, or even a social media channel, it’s unlikely that your online or semi-online business will be discovered by new customers.

But even though social media’s popularity has made pages and channels a necessity for firms, the website of a business should be still be given the utmost priority. This is because when people visit your website, they are in a way, visiting your company offline and reviewing your products from the shelves. Case studies show that 88% of website viewers will not re-evaluate a website if their initial experience was negative. Though these statistics seem to overwhelming for the layman, it maximises the vitality of design in developing websites.

Finally, you have decided to launch your start-up business. You have purchased a domain, illustrated a catchy commercial tagline, and designed the layout of the website outlining who you are and what you sell. Now it’s time to focus on how to retain the customers’ attention and keep them coming back for more, I.E., enhance consumer loyalty in the long run. This ultimately leads to developing a website with persistency brand-wise. Why is this necessary? Because a brand is not just a name like Google or Amazon though the title of your company definitely falls under the term, brand. It is not a slogan like Amazon’s And you’re done but a tagline is a subcategory of brand, and it is not just a memorable logo like that of Apple’s, though again this piece of art is a part of the brand as well.